Ι will answer my question the fenrir is just an esp32 which makes me think the production cost is < 20$ also cloning it will be easy!
Price point sounds about right, at least for the material costs. Assembly adds a bit, as does the initial investment for developing these. The current price point probably accounts for some future development costs as well, but I had hoped to see Fenrir land at a $60 price-point which I believe would still have a sufficient buffer for regaining initial investments. Currently it's too steep for me (for what it is, hardware wise), and I'll just hold out for the Satiator instead. It's a niche product though, and it's pretty much worth whatever people are willing to pay

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Not sure how easy it will be to clone either, I mean the hardware is super easy, but you'd still need to get the firmware running on there. If it's encrypted that won't be so easy. But I admit I'm no expert when it comes to protecting an ESP32. I'm also not hoping it will be cloned. There will be enough of these on the market soon so let honest competition drive the prices.
I prefer to wait for Satiator. I don´t like the fact that it removes the CD drive from the console.
I think it's good that there's a choice now. For instance, the Satiatior removes the ability to use the video CD card, so Fenrir is a good choice if that's important to someone.